FontĪ separate font was developed on the basis of the letter “P” from the logo. Its custom typeface, arched bars, and sharp angles make the letter remarkable and memorable, and the new yellow color of the badge represents the energy, growth, and progress of the baseball club. This time it is a sleek yellow “P”, which was taken by the club from the additional emblem, created in 1997. The visual identity was simplified and minimized to just one symbol again in 2013. There were also two additional emblems used by the club during that period - a monochrome circular badge with a bright yellow “P” in the center, and a black pirate flag with the two crossed baseball bats replacing the sabers. The portrait was placed on two crossed baseball bats and overlapped the bright yellow lettering on its bottom part. The wordmark gained square contours and an additional red outline, and the pirate’s face liaised dangerous and strong. 1997 - 2013Ī more aggressive look was given to the Pirates logo in 1997. The enlarged yellow wordmark in a black outline was placed on the top part of the emblem, having its bottom line slightly arched from the center and its letters ends elongated and curved. In 1987 the logo was redesigned again, and the vertical rectangle was replaced by a rhombus in pale yellow with a colorful portrait on it. It was vertically oriented and had a white and black pirate portrait in it, with the capitalized “Pirates” wordmark under it, executed in a bold typewriter-style font. The redesign of 1968 brought a bright teal low rectangular badge to the Pittsburgh Pirates’ visual identity. Though it was more a humorous badge, it got recognizable fast enough and stayed with the Pirates for seven years. The pirate was turned to the left in ¾ and had a bit confusing face. The emblem, created in 1960 always a funny pirate caricature executed in black, red, and beige. Though this version of the logo was only used for a year. The contours of the portrait were slightly refined and it became a bit wider and gained a more aggressive look. The wordmark was removed and the color palette switched from monochrome to red, yellow, and blue in 1958. Under the portrait, there was “The Pirates” wordmark in all capitals of a modern sans-serif typeface with extended letters and a lot of space between them. It was a monochrome image of a pirate in a tricorne that with two baseball bats crosses on it. The first portrait logo was introduced by the club in 1935 and stayed with it for almost twenty years. The clean and modern contours of the letter make it look stylish and sleek, while the bright color palette represents power and passion. The red color comes back to the Pirates’ logo in 1923, and this time it is the main color of the bold wishbone “P” with a thick blue outline. As for the contours, the new “P” gets more geometric and strict, which shows the strength and determination of the club, pointing to its professional qualities and confidence. In 1920 the royal blue color comes back to the Pirate’s logo. The redesign of 1915 changed the Royal blue color of the emblem to the scarlet red, which made the redrawn in a wishbone style “P” evoke a sense of passion and determination, along with elegance represented by its smooth lines and pointed ends. The elongated serifs of the “P” made it look solid and confident. The single blue “P” comes back to the Pirates’ visual identity in 1910, changing its style to a classy yet strict serif, with clean contours and square cuts of the edges. In 1908 the wishbone “P” was replaced by a PBC monogram, where the blue “B” was enlarged and red “P” and “C” were placed over it one under another’s the ends of the letter lines were fancy widened and slightly arched, which added individuality to the simple composition.
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